It’s easy sometimes for some businesses in Singapore to dismiss search engine optimization (SEO) and what it can do for a business. Sometimes, when confronted about needing SEO services, a business owner will respond by saying that he/she does not understand how it works or what difference it can make for his/her business. It’s actually one of the challenges of being an SEO company in Singapore – convincing potential clients to avail of their services.
Fortunately, Healthmark has compiled the following reasons that you can use to sell SEO services to potential clients – and keep them for a long time.
1. The primary source of most website traffic is organic search.
Organic search is what happens when users discover or stumble upon your website by using a search engine to look up certain keywords organically. This ties in directly with SEO, because the higher your rank in the search engine results page (SERP), the higher the chance that the user will get to your website via organic search.
When it comes to search engines, Google is king, and it is important to offer Google SEO services to businesses as a primary selling point. In fact, Google is the #1 website in Singapore according to Alexa.com, and the average user spends almost 12 minutes in Google every day. Being a trusted website by Google goes a long way in improving a business’s branding.
2. Good SEO includes a better experience for the end-user.
Google’s search ranking algorithm puts a high amount of weight to a website’s user experience (UX). You can rarely find a website in the first SERP that has an outdated user interface (UI) or a terrible UX. Most of the time, the websites you see recommended by Google are those whose designs provides the smoothest UX for their users.
Google can detect whether or not a website has good UX using a variety of variables, such as how long a user spends in a website and the structure of the website’s source code. Google has made it a point to prioritize good user experience as an important characteristic of a good website.
SEO companies can offer strong UX as an important part of their services, which is also valuable in growing a brand.
3. Good SEO increases brand trust and credibility.
Google and other search engines emphasize the importance of quality content in determining a website’s search rankings. Quality content means many things, including but not limited to:
- A beautiful website design
- High-quality articles and videos
- Positive user behavior
- Optimized user interface and user experience
Having quality content increase the trust in a website’s brand, which translates into more sales and revenue for a business. It also increases the chance that information about your business gets spread organically whether through word of mouth or social media.
4. Local SEO in Singapore increases the number of business clients and engagement.
Thanks to the increase in mobile search traffic, local SEO has become an essential service of many SEO companies. Local SEO is great for growing small- and medium-sized businesses in Singapore and increasing their reach.
What local SEO does is to not just optimize a business’s website, but to also add information about the business in commonly used web services, such as Google Maps and Yelp. In Google’s case for example, whenever you search for a certain business service in their mobile site, the first result you will be presented with is a map of your current area and the locations of nearby businesses that offer the service you were searching for.
Local SEO is a great way to market a small business to locals, as well as providing quality search services for users in general.
5. Good SEO has an impact on the buying cycle.
The great thing about customers nowadays is that they do a lot of prior research first before deciding to purchase a commodity or service. A lot of this research is done via search engines and includes looking up businesses and reading user reviews. Social media is another place where users may try to look for answers regarding a certain product or service.
If you have good SEO services, the SEO company can identify possible areas of improvement through user reviews. SEO also emphasizes the importance of customer service and online user interaction. It is important that a business responds to questions and viable concerns raised by their clients to not only increase customer satisfaction but to also increase brand value.
Local SEO also enhances the visibility of your business in your local area. It will give customers the convenience of knowing your business location and hours, as well as possible promos or bargains that a business may offer.
When SEO is done right, it positively impacts the buying cycle and will undoubtedly increase sales.
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